Thysalouise | Over mij

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About Me.

I am a brand communications specialist with over a decade of experience shaping (international) fashion, lifestyle, and hospitality brands. I combine a strategic vision with a strong aesthetic sense, translating brand essence into impactful storytelling and campaigns.

With global PR (leadership) roles at Scotch & Soda, Anna + Nina, and Artipoppe, I have built and guided communication strategies that drive growth and strengthen brand identity. Today, as a freelance advisor, I help businesses sharpen their positioning, create clarity, and connect with audiences through authentic, consistent brand communication.

Experience

2015-2020

Scotch & Soda

Led PR alignment across all global markets.
Acted as liaison between C-suite and external media; developed executive profiles and facilitated interviews.
Managed global PR agencies, internal comms, and stakeholder communications across multiple regions.
Supported crisis communication in collaboration with the legal department.
Led project communications for product launches and brand activations.

2020-2024

Anna + Nina

Developed communication and sustainability strategies to support brand growth and reputation.
Advised founders and management on communications strategy and positioning.
Led B2B wholesale growth projects, creating go-to-market strategies and connecting commercial teams.
Coordinated international campaigns, product launches, and high-profile events such as Le Bon Marché Paris and their 10-year anniversary celebrations.
Ensured consistent brand messaging across marketing, PR, and customer-facing channels.

2020-current

Freelance/ a.i.

Landal (a.i.) - Leading strategic communications for the rebranding into one unified European brand. Developing internal and external communication plans, ensuring consistency, clarity across stakeholders - increasing brand awareness.
La Pipe - Advising on brand strategy, positioning and activation among the right audience.
Tappr - Developed PR strategy and media outreach, building early-stage recognition within fashion tech and business media + bridging the gap between their innovation and the fashion industry with business development.
Protect Ukraine - Designed impactful communications strategy and led national youth campaign reaching 250K+ young Dutch people, contributing to €100K+ in donations.
GIUNIA - Positioned high-end jewellery brand with a 360° communications roadmap, securing stronger retail interest.
Shiwi the Sunshine Brand - Delivered a 360° marketing roadmap, aligning brand and sales strategies and strengthening campaign consistency across channels.

Find out what I can do for you